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James North shop White Elephant is closing its doors

It’s a sad day for lovers of local shopping, as a beloved boutique on James North has announced that it will be closing its doors at the end of next month.

White Elephant, a tiny treasure trove for ethical Canadian-made clothing, jewellery, and other accessories, has been a staple on the booming James North strip for 12 whole years. On Sunday, they announced their bittersweet move to formally close up shop as of August 24th.

“It has been our greatest honour to be welcomed and loved by you, to do what we love these past 12 years, and to do it together every day as pals to boot!” said White Elephant’s owners in their farewell post on social media.

https://www.instagram.com/p/CDGz6mEHmRp/

That announcement was met with an outpouring from local lovers of this one-of-a-kind shop, highlighting just what a singular entity White Elephant was among Hamilton’s small businesses as a shop that puts direct focus on items independently crafted by local artists, artisans, and designers.

“So sad – I haven’t seen many shops around here that exclusively promote and sell Canadian made brands in the same way,” said one fan of White Elephant on Instagram.

However, with the heartbreaking closure also comes a massive blowout sale of White Elephant’s remaining stock of clothing, jewellery, and beyond. Their website is currently loaded with all kinds of well-curated finds, and many of them are being offered at deeply discounted rates.

Locals are free to shop online through White Elephant’s website, or can book a private appointment for an in-person shop this week on Tuesday, Wednesday, or Thursday. After that, White Elephant will open to the general public every day – with mask-wearing and other COVID-19 safety measures in place, of course – until the store’s official closing date.

Check out White Elephant’s website and get shopping, Hamilton!

Lead image courtesy of @whiteelephantshop

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